One of the major areas that clients struggle with, especially when looking at press releases and other projects, is creating a business that’s ‘permanently newsworthy’. Whether you’re an author, struggling with selling your novel, or a client that has slow sales periods, finding ways to make your business permanently newsworthy might be the key to…
Press releases are one of the strongest tools you can use for your company – whether it’s a site launch or new product, an award or just something that’s going on that ties in with current news and within your business – such as a medical study that talks about the benefits of your product…
You might ask what this has to do with copywriting – after all, having a portfolio is pretty much a given for any copywriter that’s putting themselves out there, but why in the world would anyone suggest learning a new piece of software just to build a website to direct clients to. There is a…
Last month, Chris wrote a post that was, quite honestly, genius. And it got me to thinking about how I write and work online, and in part, how gaming makes me walk the fine line between writing well and burn out in a way that I work with inspiration. I believe it comes down to three…
Copywriting is a job that you can rely on in many cases – when you’re a good copywriter, which most professional copywriters that have been working the industry for any length of time are – as everyone needs content. There’s no two ways about it – content isn’t just king, it’s the building blocks of…
One of the big news pieces over the last few weeks, months, and in fact, periodically over the last two years was the heinous phone hacking that various newspapers have undertaken. And while the final count on whom was involved rises, and we look at a whole new shift in the words ‘ethics’ and ‘journalism’…
One of the major areas where people fail when writing is editing. Working with your internal copyeditor can still writing and create writer’s block, but it’s also one of the most powerful tools you have at your disposal if you’re a writer. Here’s three tips to get your copyeditor dancing to your tune. 1) Read -…
Chances are, if you’re reading this article, you’ve decided your writing stinks. But don’t worry about it, there are ways to fix it. Fixing them will create writing that allows you to ‘cherry pick’ the work that you do, and can in some cases, overwhelm you and create a need to expand your company, so…
A power line is basically a line that lets you sum up your article in such a clear and action driven way that you have all of the reaction you need and makes them hungry for your information. They can either be your title or a summary sentence right at the beginning. And to make the…
…And why they made me a better copywriter Having spent the last three years in University, studying creative writing and Psychology, I had to look back recently and see what I’d learned and where that put me for looking for jobs. I decided last summer that I didn’t want to work outside of my home,…
Many new writers wonder if they should work as an SEO copywriter – after all, working from home is one of the few things that have prospects in today’s economy, if you can make it work, but working as an SEO copywriter isn’t an easy task. Fortunately, I’ve got a couple of the answers you…
One of the major areas that copywriters need to place focus, that isn’t into work specifically with their clients, is into their own site. Whether you realise it or not, a website is the ‘storefront’ for a freelance copywriter and has three essential things that need to be in place to support the application for…